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Nite Ize Wins at Fifth Annual Pet Innovation Awards

The NiteHowl Max Rechargeable LED Safety Necklace Earns Collar Product of the Year


BOULDER, COLO. – August 17, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its NiteHowl® Max Rechargeable LED Safety Necklace was named Collar Product of the Year at the 5th annual Pet Innovation Awards. The NiteHowl Max was chosen from over 2,000 global nominations because of its original, leading LED technology.


“We’re proud to have our design and technology recognized in the competitive pet industry landscape,” says Nite Ize Vice President of Marketing Brenda Isaac. “With consumers continuing to gravitate to outdoor lifestyles and bringing their pets with them, creating these kinds of fun, functional solutions can only help enthusiasts enjoy the outdoors for longer periods of time. Our unrelenting focus on engineering creative solutions for everyday problems is part of our DNA. This includes a wide range of whimsical and reliable, planet-friendly products, perfect for keeping pets in sight and safe during evening walks.”


The rechargeable NiteHowl Max is uniquely designed for fluffy, thick-coated dogs with an extra-wide, weather-resistant band that lays flat on top of their coat, ensuring it doesn’t get lost in their fur. With a full 360° ring of light, this LED necklace allows users to spot their pup from the yard to the park, and ensure drivers can too. Dog owners simply press the button to shine, cycling through Disc-O Select’s three colors of red, green, and blue, and color-changing Disc-O mode for a fun color blend. Lastly, it is easy to cut the band on its end for a perfect fit, with an adjustable size from 12” to 27” (30.5cm – 68.6cm). The NiteHowl Max has a run time of 10 hours and recharges in just 2 hours. MSRP $24.99

NiteHowl® Max Rechargeable LED Safety Necklace - Disc-O Select™

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit