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Nite Ize began in 1989 with one entrepreneurial spirit, an innovative product idea, a small Colorado cabin, and enough passion to lay the foundation of who we are today. Learn the story of that first invention that sparked our story above, fueling 35+ years of innovation.


We design and manufacture inventor-driven products that organize your life, protect your gear, light your way, and creatively solve your everyday problems. Our mission is to keep “Inventing a Better Way” for you to live, work, and adventure.


CEO and Founder Rick Case continues to helm the Nite Ize ship, instilling his energy, inventor-driven creativity, and attention to detail into every aspect of our company. Over the years, Nite Ize has grown from a cabin-based startup to a distributor of 500+ products worldwide. We pride ourselves in being fun and functional, trusted and innovative, and obsessively dedicated to making products that are not only guaranteed for life, but guaranteed to improve your life. Our success is rooted in integrity and in keeping our promises to each other and to our customers. You can see this commitment realized with our excellent customer service, our Worry Free Guarantee, and in the small details that make each product shine.

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