Nite Ize Launches New Breed of Pet Gear with Pocket Leash and Rechargeable LED Collar Cover
BOULDER, Colo. – January 23, 2024 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the RadDog™ Retractable Pocket Leash and NiteDog® Rechargeable LED Collar Cover with Disc-O Select™. Available at retail in February, the new pocket leash provides a portable tether for errands and adventures, while the rechargeable collar cover illuminates night walks and backyard jaunts.
"We love finding more ways to get people outside with their dogs, day or night,” said Rick Case, Nite Ize founder and CEO. “The new RadDog Leash and rechargeable NiteDog LED Collar Cover are built for life on-the-go, ensuring your beloved companion stays seen and in reach.”
RadDog Retractable Pocket Leash: This portable leash was thoughtfully designed to make vet visits, potty pitstops and quick adventures easier. It features a strong retracting cord that extends up to 45 inches, with a break strength of 80 pounds for the small size and 130 pounds for the large size. When retracted, the compact leash easily slides into pockets, glove boxes and packs, saving space for ultimate convenience. The durable nylon sleeve that holds the retractor is washable and removable, with high-quality hardware and a rugged nylon loop handle that sits comfortably in hand. MSRP $19.99 - $22.49
For more information, watch this product video.
NiteDog Rechargeable LED Collar Cover – Disc-O Select: This rechargeable, flexible LED strip transforms virtually any collar, leash or harness into a glowing one, keeping dogs seen and safe after dark. Powered by rechargeable Disc-O Select Technology, dog owners can choose from three selectable colors of green, blue or red, plus red flash and color-changing Disc-O mode. The cover quickly secures to collars and accessories up to one inch wide with two micro hook-and-loop tabs and features a weather-resistant, premium plastic exterior and LED core. Featuring a passive-reflective pattern for added nighttime visibility, the cover runs up to 7 hours and recharges in 1.25 hours via micro USB cable (not included). MSRP $19.99
For more information, watch this product video.
Additionally, the popular NiteDog® Rechargeable LED Leash is now available in Red with a Red LED for end-to-end illumination. The five-foot leash runs up to 6.5 hours on a single charge, recharging in 1.25 hours with a micro-USB cable (not included). MSRP $29.99
For more information, watch this product video.
About Nite Ize
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.
