Nite Ize Evolves Pet Cat-egory with Rechargeable LED Necklace For Cats
BOULDER, Colo. – January 23, 2024 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the NiteMeow™ Rechargeable LED Safety Necklace with Disc-O Select™. Available at retail in February, the rechargeable cut-to-size necklace is the purr-fect glowing solution for the over 58 million pet cats in the US.
“We have innovated the world of dog safety illumination for years, so the obvious next step is cats,” said Rick Case, Nite Ize founder and CEO, amusingly. “We have a passionate online audience who have asked for their fun-loving cats to be considered when developing pet gear, so we cannot wait to see their reaction to NiteMeow.”
NiteMeow Rechargeable LED Safety Necklace - Disc-O Select: This rechargeable LED necklace provides a full 360 degrees of light around cats on indoor and outdoor adventures alike. Equipped with Disc-O Select Technology, owners can select from three colors of red, green and blue, or color-changing Disc-O mode for a unique color blend. Flexible and weather-resistant, the necklace can be cut to size from 9.5 to 14.8 inches to fit virtually any cat from a Siamese to a Maine Coon. NiteMeow runs up to four hours and recharges in just one hour using a micro USB cable (not included). MSRP $19.99
For more information, watch this product video.
About Nite Ize
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.