Privacy Policy

PRIVACY POLICY

Last Updated: June 10, 2025

Welcome to the Nite Ize website. This privacy policy (“Privacy Policy”) applies to personal information (“Personal Information”) we collect via our website and other services we provide, whether online or offline  (collectively, the “Services”). We have adopted this Privacy Policy to explain what Personal Information may be collected about you via our Services, how we use this information, and under what circumstances we may disclose this information.

By using our website, you consent to this Privacy Policy and our Terms, including the way that we collect, use, and disclose your Personal Information, as described below.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We collect Personal Information from you in several ways, including when you provide it to us, such as when you place an order, create a user account (profile), sign up for email newsletters or otherwise enter it via our Services, and through automated processes. We also collect information about your transactions with us, including your order history. Further, we collect Personal Information from our vendors and third parties when they provide Personal Information to us.

Specifically, we, and our vendors, collect and process the following categories of Personal Information about consumers:  

1. Identifiers, such as name, alias, postal address, unique personal identifier, online identifiers, Internet Protocol address, email address, account name, signatures, physical characteristics or description, telephone number, or other similar identifiers.
2. Financial Information, including bank account number, credit card number, or debit card number. 
3. Characteristics of Protected Classifications under state or federal law, such as age, gender, and marital status.
4. Commercial Information, such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
5.  Internet or Other Network Information, such as browsing history, search history, information regarding your interactions with our websites or advertisements.
6. Geolocation Data, such as device location that is more granular than a city or town.
7. Audio, electronic, visual, or similar information, such as customer service call recordings and communications with you. 
8. Professional or employment-related information.
9. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We do not collect or process Sensitive Personal Information as that term is defined by U.S. Privacy Laws.

PURPOSES FOR PROCESSING PERSONAL INFORMATION

We, and our vendors, collect, process, and disclose the above categories of Personal Information to:

• Operate, manage, and maintain our business;
• Provide, develop, improve, repair, and maintain our products and services;
• Personalize, advertise, and market our products and services;
• Conduct research, analytics, and data analysis;
• Undertake quality and safety assurance measures;
• Conduct risk and security controls and monitoring;
• Detect and prevent fraud;
• Perform identity verification;
• Perform accounting, audit, and other internal functions, such as internal investigations;
• Comply with law, legal process, and internal policies;
• Maintain records;
• Exercise and defend legal claims; and
• Otherwise accomplish our business purposes and objectives.

HOW AND WHEN WE DISCLOSE PERSONAL INFORMATION TO OTHERS

We disclose the above categories of Personal Information to our vendors who provide services to us, and to third parties in some contexts, including to third parties to whom you direct us to disclose your Personal Information and to third party providers of cookies and other online tracking technologies used on our Services. We may also disclose Personal Information to satisfy any applicable law, regulation, subpoena, government request or other legal process, or when Nite Ize believes in good faith that disclosure is reasonably necessary to protect the property or rights of Nite Ize, third parties, or the public at large. We also reserve the right to disclose the information that we collect with any successor organization in the event of a merger, consolidation, transfer of our assets or other change in our organization. For more details, please see our Supplemental Notice.

HOW WE PROTECT AND RETAIN YOUR INFORMATION

The security of your Personal Information is important to us, and we take reasonable measures to protect against the unauthorized access, use, alteration, or destruction of the Personal Information we collect. However, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security, as no method of transmission over the Internet or method of electronic storage is 100% secure. Please note that Nite Ize is based in the United States. If you are not a resident of the United States and you use our Services or otherwise provide your Personal Information to us, we may store the Personal Information we collect about you in the United States.

We retain each category of Personal Information described above only for as long as necessary to fulfill the purpose for which it was collected, or a related and compatible purpose consistent with the average consumer’s expectation, and to comply with applicable laws and regulations. We consider the following criteria when determining how long to retain Personal Information: why we collected the Personal Information, the nature of the Personal Information, the sensitivity of the Personal Information, our legal obligations related to the Personal Information, and risks associated with retaining the Personal Information.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We use cookies and other online tracking technologies (collectively, “Cookies”) to collect information and support certain features of our website. For example, we use Cookies to:

• Collect information about our website visitors – which pages they visit, which links the use, and how long they stay on each page;
• Support our website features and functionality – for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits;
• Personalize your experience when you use our websites, and
• Improve our marketing efforts, including through use of targeted advertising.

We may also use Cookies to identify your computer when you revisit our website to, for example, recall your login/account information or to track statistical information related to website navigation. We may use both "session" cookies and "persistent" cookies in order to better operate our website and enhance your experience. A session cookie enables certain features of our website and is deleted from your computer when you disconnect from or leave our website. If a portion of our website requires a password, you are giving us explicit permission to use a persistent cookie to manage your access.

We may also use analytics services, including Google Analytics, and these services may track details about your online activities over time and across different websites. These services help us to improve our website, products and offers. These services may also allow others to provide you with targeted ads or content that you may be interested in based on your online activities. You can learn more about Google Analytics and your choices at this link.

Your browser, or other software, may allow you to reject or limit Cookies. You can also modify your Cookie settings on our websites by clicking here. 

Please note that if you reject or limit Cookies, some features of our Services may not work properly, and we may not be able to immediately recognize you the next time that you visit.

THIRD PARTY SITES & SERVICES

Our Services include features from third parties that allow you to interact with online and social media services, like Facebook, You Tube, and others. If you use these features, then we may disclose information about you with those third parties, and they may collect additional information from you. Our Services may also include links to third party websites or other online services. We are not responsible for these social media sites or other sites and services, or for how they may collect and use information about you. You should review their privacy policies before using such sites or services to understand how they collect and use information.

UPDATING YOUR INFORMATION AND PREFERENCES

Our website may allow you to update the information that we collect from you, such as the contact information that you provide when you create an account (profile) or place orders. You may also request that we update your information by sending an email to us at info@niteize.com. If you would prefer not to receive email newsletters or other messages from us, you may use the "unsubscribe" features that are included in such messages or contact us at info@niteize.com.

EUROPEAN ECONOMIC AREA ("EEA") RESIDENT RIGHTS

All Nite Ize websites are hosted outside the European Economic Area. The information you provide is transmitted to the United States of America, and is stored and processed in the United States of America. For more information, you can contact us at the contact information provided below. If you are a resident of the EEA, when we process your Personal Information we will only do so when we have a valid legal basis for processing your Personal Information. For example, we may process your Personal Information based on our legitimate interests to communicate with you about changes to our Services, and to provide, secure, and improve our Services. Further, if you make a purchase via our Services, we may process your Personal Information based on our legitimate interests to process your order through the Nite Ize online store. In addition, EEA residents have the following data protection rights:

If you wish to access, correct, update, or request deletion of your Personal Information, you can do so at any time by using the contact information provided below.

In addition, depending on our legal basis for processing your Personal Information, you can object to processing of your Personal Information, ask us to restrict processing of your Personal Information, or request a portable copy of your Personal Information. Again, you can exercise these rights by contacting us using the contact information provided below.

If we have collected or processed your Personal Information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

You also have the right to complain to a data protection authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority.

CHILDREN'S PRIVACY

We do not knowingly collect Personal Information from children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you are a parent or guardian and you believe that we  have inadvertently collected Personal Information from your child, please contact us promptly via the contact information provided below.

PRIVACY POLICY CHANGES 

We reserve the right to amend this Privacy Policy in our discretion and at any time. When we make material changes to this Privacy Policy, we will notify you by posting an updated Privacy Policy on our website and listing the effective date of such updates.

CONTACT US

If you have any questions regarding our Privacy Policy, practices, or your use of our website, please contact us at info@niteize.com or by using the information below:

ATTN: Privacy Office
Nite Ize, Inc.
6303 Dry Creek Parkway
Niwot, CO 80503 USA
Phone: 303-449-2576
Fax: 303-449-2013