Free shipping for orders $15 and up (Contiguous US only) Click here for details

Blog

WATER RESISTANT VS. WATERPROOF – WHAT’S THE DIFFERENCE?

Playing in a Puddle

When it comes to packaging and marketing jargon, the terms “water resistant” and “waterproof” may seem like they mean the same thing at first glance. However, dig just a little deeper and you’ll quickly learn that the distinction in these terms can mean a difference in your gear becoming waterlogged and useless, or staying safe and dry. Many products – particularly when it comes to outdoor gear – are eager to tout themselves as “water-resistant” or “waterproof.” But when making a decision on what to buy, it’s important to know that you’re getting the right product for what you need.

The term “water resistant” means that the material or object in question is able to withstand a certain amount of moisture and wetness for a certain amount of time, before being completely soaked through. In a similar vein, “water repellent” usually means that the item is not easily penetrated by water and has been treated with some sort of hydrophobic coating to fend off liquids.

To put these terms into a very basic perspective, you can figure that “water resistant,” “weather resistant” or “water repellent” products can withstand a bit of light rain, snow or splashes without taking on damage.

Read more

NATIONAL BIKE MONTH: CYCLING LIFE WITH BOULDER’S PETUNIA MAFIA

Petunia Mafia Bike Club

May is National Bike Month, and we’d like to take this time to introduce you to the Petunia Mafia women’s cycling club, based in our home town of Boulder, CO. We chatted with Laura, the president of Petunia Mafia about all things cycling  – from ride essentials to the greater meaning of being a part of this growing community.

Read more

BUILD YOUR OWN BACKYARD CAMPING ADVENTURE

The days may feel like they are dragging, but look on the bright side, they are actually getting longer – as in more daylight and warmer! So, if you’re running out of ways to keep your family entertained indoors, then it’s a great time to move outside. A backyard campout kills a lot of birds with one stone. You get the kids out of the house and entertained (and no screens!), you can test out your camping gear and make sure it’s ready for the season, and you can test your skills and teach your kids new ones in the privacy of your backyard – judgment free from other campers if you don’t quite remember how to set up that tent.

Read more

THE FISHING MOM-LIFE

Fishing with kids
When it comes to fishing, you might say I was hooked at a young age. My mom taught me how to break a worm in half and bait a hook early on. Her dad, my grandpa, who I can still remember teaching me the fisherman’s knot, referred to me as his “little fishing buddy” till the day he passed. When I migrated out West for college, I learned to fly fish and joined the CU Fly Fishing club. It was there that I met my husband and life-long fishing partner, Drew.

Read more

HERE’S HOW YOU CAN CLEAN YOUR PHONE AFTER ESSENTIAL JOBS AND ERRANDS

Washing RunOff Phone Case

From washing our hands to disinfecting our surfaces and even wearing fabric masks, we’re doing all we can to stay clean and prevent the spread of Covid-19. But what about our phones?

As our most used and valued daily tool, our phones get put through the ringer when it comes to germs. Not to mention, anytime we touch the screen or take a call, those germs have the potential to end up on us. So how do we keep them clean after performing an essential job or making a trip to the store?

Obviously, we can’t just douse them in soap and water and hope for the best. However, we can douse our RunOff Waterproof Cases in soap and water and know that our devices are safe and dry inside.

Read more

4 FUN ACTIVITIES FOR KIDS TO KEEP THEM ENTERTAINED WHILE STAYING HOME

Steelie Arm

1. BUILD A FORT

If you haven’t started fort building, this one is a life saver. You put in a little effort on the front end of putting it together, but then your kids have their own hideout – a new space in the house that is all theirs.

Read more

GEAR TIES VS. ZIP TIES VS. EVERYTHING ELSE

Gear Tie Magic

They may say, “you can’t have it all”, but every now and again there’s someone or something that we can all agree truly does. When it comes to utility tools, Nite Ize Gear Tie Reusable Rubber Twist Ties are exactly that – the “Belle of the Ball” and undoubtedly, the envy of all other utility ties.

If you’ve never used a Gear Tie, it may be difficult to understand just what a game changer they can be in your everyday life. If you have used them, then you, my lucky friend, are among the enlightened.

Read more

WE CHAT WITH 2019’S AWE X NITE IZE SUMMIT SCHOLARSHIP WINNER

Scholarship Winner

Last year, we worked with our friends at AWExpeditions to create a scholarship for one woman to travel to Nepal for a mountaineering trip of a lifetime. We are excited to announce that we have again partnered with AWExpeditions to bring the Summit Scholarship back for year two! We caught up with Melissa, last year’s Summit Scholarship recipient, to talk about her experience trekking to Everest Basecamp and summiting 20,305ft Island Peak with AWE. Read her interview here and prepare to be inspired.

Read more

BRAND NEW NITE IZE GEAR FOR ALL OF LIFE’S ADVENTURES

Nite Ize unveiled a variety of new innovative products during the Showstoppers media event at the Consumer Electronics Show in January, and they are now available to the public! Scroll through to see what we’re excited to debut.

Read more

5 WAYS TO MAKE THE MOST OUT OF YOUR LEAP DAY

Once every four years, we get an extra day in February as part of our Leap Year, called Leap Day. As a result, we have a 366-day calendar year in 2020. What will you do with your extra 24 hours?

Read more