This year is a celebration year at Nite Ize. 35 years ago, our Founder + CEO Rick Case had a brilliant idea that led to the creation of Nite Ize, Inc. He was a one man show in the beginning, selling his invention to local shops, figuring out how to run his own business, and working tirelessly to make his tiny start-up succeed. If you’ve ever met Rick, you know that he gives himself fully to the success of his business, you know the sly smile he shares before he tells a story, and you know his passion and drive when a great product idea comes to him. He is part salesman, part inventor, and the heart and soul of Nite Ize.
If you know anything about Nite Ize, you know that we live for bringing innovative new gear to market not once, but twice a year. What can we say, we just like to go the extra mile. From new ways to carry keys, to fun ways to light your entertaining space, and beyond, we’re excited to finally tell you what we’ve been working on. Best of all, these new products are in stock now and ready to ship!
This past June we announced 13 exciting new products joining our product line this late summer/early fall. Now comes the exciting time we get to fill you in on all the details as they are now in stock and ready to ship! From robust new headlamps and lanterns to new ways to keep your pup glowing all night long, this product drop is packed with exciting gear we can’t wait to tell you about. Let’s take a look.
If you’ve been following Nite Ize for a while, you probably know how excited we get to tell you all about our brand new products we unveil twice a year. Today is no exception, as our latest innovations are in stock and ready to ship now. Let’s dive in.
Here at Nite Ize, you could say we’re obsessed with innovation, from the largest leaps in LED technology to the smallest details in a keychain. Why, might you ask? To make your life a little easier. That’s our bottom line. We’re happy to present this next wave of innovation: 8 cool new products in-stock now.
What comes to mind when you hear the words “22 reconstructive surgeries”, “permanently disabled” and “chronic pain”? Chances are, it’s not a rock-climbing, ocean-surfing, split-boarding search-and-rescue volunteer and Mt Rainier backcountry ski patroller. Chances are, even if you manage to combine all those mental images — your mind probably wouldn’t shape them into a 44-year-old Asian woman. That’s exactly the reason that Clara Soh was voted one of this year’s Summit Scholarship recipients to embark on AWE’s Ishinca & Tocllaraju expedition in Peru, made possible with financial support from Nite Ize.
The wait is over – our latest assortment of new products are available to order! From new ways to mount your phone to new ways to bundle your gear, we’re going to take a closer look at what’s inside our latest product drop.
Nite Ize has been a proud sponsor of the AWE Summit Scholarship since its inception three years ago. We are passionate about providing women in underserved communities access to outdoor experiences, and the opportunity to live lifelong dreams. Applications for the 2022 Summit Scholarship are open through the end of January, and this year, AWExpeditions is offering 7 different scholarships for backpacking trips, mountaineering courses, and high-altitude expeditions for women of all walks of life. We talked with founder Sunny Stroeer about everything from how the scholarship was born, to what the future holds.
Believe it or not, 2021 has officially come to a close. And before we charge into 2022 with a fresh start, it’s time to reflect on everything 2021 brought us. Each month in 2021, we revealed a “big idea” word designed to motivate you to make the most of your year. In addition to the motivating big idea (always ending in “Ize” just like us), we curated a collection of products inspired by it. So which products caught your Ize most?
To close out the year, we thought a recap of the most viewed item each month was in order. Consider it our greatest hits of 2021.
Nite Ize is proud to celebrate our 33rd year in business in 2022. While it isn’t a milestone anniversary, and most companies wouldn’t even bother mentioning it, it’s still worth celebrating to me! As I look back over the last few years, I’m drawn to the idea of invention. During the pandemic, Nite Ize has never slowed down. We’ve introduced over 100 new product inventions to the market, invented solutions to successfully work from home, overcome supply chain challenges, kept our warehouse team safe at work - and the list goes on. I feel like we invented our own way through this challenging time as a team, and we found a way to win.
